{"id":21907,"date":"2021-12-01T15:30:48","date_gmt":"2021-12-01T15:30:48","guid":{"rendered":"https:\/\/harus.ind.br\/?p=21907"},"modified":"2021-12-01T15:30:48","modified_gmt":"2021-12-01T15:30:48","slug":"nordeste-puxa-a-retomada-do-turismo-no-pais-neste-verao","status":"publish","type":"post","link":"https:\/\/harus.ind.br\/en\/nordeste-puxa-a-retomada-do-turismo-no-pais-neste-verao\/","title":{"rendered":"Northeast drives the resumption of tourism in the country this summer"},"content":{"rendered":"

As summer approaches, the Brazilian tourism sector sees good signs of recovery, with real possibilities for growth in 2022. The hottest and sunniest season of the year officially begins on December 21st, and data indicates that guests are returning with everything to hotels, inns and resorts in the country.<\/p>\n

The recovery is driven by the Northeast, full of stunning beach destinations and many accommodation options for national and international tourists. A study by the Central Bank indicates that the states in the region had a faster recovery in the consumption of goods, services and tourism after months of intense mobility restrictions caused by the pandemic.<\/p>\n

In the specific case of tourism, the BC study states that \u201cthe total payments made to the hotel sector through credit and debit cards reveal recovery in all regions and more accelerated in the Northeast \u2013 which, since June, has surpassed the 2019 level in nominal values.\u201d<\/p>\n

Another excellent indication of recovery and resumption of tourism is provided by the Monthly Bulletin of the Brazilian Association of Tour Operators (Braztoa), released in November. According to the study, the summer holidays and the Christmas and New Year's Eve holidays were responsible for 40.4% of October sales.<\/p>\n

The Braztoa Bulletin shows that sun and beach destinations continue to be the most sought after, especially with the arrival of summer. In the ranking of favorites, cities in the Northeast are the majority. Gramado (RS) leads the list, followed by Natal (RN) and Salvador (BA) in second place, and Fortaleza (CE), Macei\u00f3 (AL) and Rio de Janeiro in third place. S\u00e3o Lu\u00eds (MA) is also among the destinations with significant growth in travel searches in the period.<\/p>\n

The great interest of tourists will stimulate accommodation facilities in the country, which can count on Harus, a national leader in the amenities market, to provide products aimed at well-being and gastronomy \u2013 all with a careful eye on sustainability, such as new vegan line.<\/p>\n

The company has a decentralized logistics structure: in total, there are 46 representatives and distributors in Franca, Fortaleza, S\u00e3o Lu\u00eds, Porto Seguro, Bras\u00edlia, Caldas Novas and Recife, a distribution center in Macei\u00f3 \u2013 to serve the North and Northeast regions \u2013 and a branch in Asunci\u00f3n, Paraguay.<\/p>\n

Resumption actions<\/strong>
\nTo take advantage of the good and warm winds blowing in tourism, the federal government launched the Tourism Economic Recovery Guide in Brazil (the full text of which can be accessed here<\/a>). The document lists 20 strategic measures prepared by a specialized consultancy that consulted businesspeople and experts in the area.<\/p>\n

The objective of the guide, according to the government, is to contribute to the resumption of Brazilian tourism safely and responsibly and to recovery from the socioeconomic impact caused by Covid-19.<\/p>\n

Prioritized strategic initiatives<\/strong>
\nSome medium, short and long-term initiatives suggested by the guide are:<\/p>\n