{"id":25479,"date":"2022-10-17T22:36:04","date_gmt":"2022-10-17T22:36:04","guid":{"rendered":"https:\/\/harus.ind.br\/?p=25479"},"modified":"2022-10-17T22:36:04","modified_gmt":"2022-10-17T22:36:04","slug":"lider-no-mercado-nacional-de-amenities-harus-apresenta-suas-solucoes-para-o-setor-de-saude-na-hospitalmed","status":"publish","type":"post","link":"https:\/\/harus.ind.br\/en\/lider-no-mercado-nacional-de-amenities-harus-apresenta-suas-solucoes-para-o-setor-de-saude-na-hospitalmed\/","title":{"rendered":"Leader in the national amenities market, Harus presents its solutions for the healthcare sector at HospitalMed"},"content":{"rendered":"

The company strengthens its relationship with the segment, which has renewed demands to provide the best experience for its patients and sustainability solutions that benefit the chain<\/em><\/p>\n

S\u00e3o Paulo, October 2022<\/strong> \u2013 Harus, national leader in the amenities market, will be at HospitalMed, the main fair for the hospital sector in the North and Northeast regions, between the 19th and 21st of October. At the event, which takes place at the Pernambuco Convention Center, in Recife, the company will present its main solutions for the segment, in addition to the new features in its portfolio.<\/p>\n

\u201cWe have had hospitals among our customers for years, and we have seen this relationship strengthen recently given the new demands of these facilities \u2013 and their patients. And HospitalMed will be an excellent opportunity to connect with partners and customers, in addition to making new contacts\u201d, says the general director of Harus, Luiz Roberto Magrin Filho.<\/p>\n

The company will welcome visitors with a product offering based on three major trends in hospitality: experience, sustainability and verticalization of service provision.<\/p>\n

\u201cWe know that, during a stay in a hospital, the main thing is medical care and health care. But offering a pleasant experience, which minimizes worries, has become increasingly relevant\u201d, says Magrin Filho.<\/p>\n

Harus offers products to meet different market demands. Its portfolio includes personalized items with client brands, own lines and recognized brands, such as L'Occitane, O Botic\u00e1rio, Davene, Vinotage and KUR Cosm\u00e9ticos.<\/p>\n

In addition to shampoo, conditioner, moisturizer and soap, it provides kits with accessories such as toothbrushes, combs, cotton swabs, tissues and cotton wool. In recent years, the company also began selling alcohol gel to meet the high demand from the hotel, hospital and pharmaceutical segments. The latest news in all these departments will be at the HospitalMed pavilion.<\/p>\n

Sustainability<\/strong>
\nThe general director of Harus also highlights that there is an increase in concern about sustainability in all sectors of society, and this includes the hospital segment. \u201cTherefore, the sector needs to be even more attentive to its environmental impacts\u201d, he says.<\/p>\n

Therefore, the company doubled its efforts to offer sustainable items. As part of them, it brought into its operations two renowned professionals in the sector, Carla Guerra and Regina Segui, who will act as brand ambassadors.<\/p>\n

The first results of these collaborations, exclusive lines signed by the professionals, will also be presented at the fair. The Harus by Carla Guerra line, a specialist in disinfection and hygiene in the hospitality sector, operating in a large hospital complex in Recife, will bring amenities developed under the strictest quality control.<\/p>\n

The amenities are available in sachets or bottles, which are 100% biodegradable and the packaging of the soaps and accessories are made of biodegradable paper with certification issued by the Institute of Technological Research. The line includes a shower cap, beauty kit, comb, loofah, and dental kit, and also includes a range of cleaning products.<\/p>\n

The new Bambu line from Harus by Regina Segui, a consultant in the areas of strategic purchasing, implementation and hotel renovations, was designed based on a commitment to social and environmental responsibility. All items are natural, biodegradable, preservative-free and accessible to the visually impaired \u2013 with descriptions in Braille. Furthermore, they have a different refreshing fragrance that brings comfort and well-being.<\/p>\n

At the company's stand, it will be possible to see two major highlights of its initiatives towards a more sustainable future. The first of them, dispensers, generate product savings and less plastic disposal. Now, they arrive in a new version, with Alma Brasil Argan products, with shampoo, conditioner, moisturizer and liquid soap, all with essential oil.<\/p>\n

The brand's Vegan Line, free from animal products and commercially successful, can also be seen up close at HospitalMed. \u201cThe demand for both marks a major change in the market. Today, we have more than 30% of customers served by Harus migrating to dispensers\u201d, says Magrin Filho.<\/p>\n

Diverse offer<\/strong>
\nIn addition to amenities, hospitals and medical complexes can find food and furniture items at Harus. \u201cWe realized, a few years ago, the need to offer our customers a complete experience, so that they can find everything they need in one place: Harus\u201d, he says.<\/p>\n

The company's portfolio includes the best food brands, sold by Harus Food. Among them, J\u00fanior Alimentos, Homemade, \u00cdsis, Vigor, Bauducco, Le Petit, Low\u00e7ucar, Caravelas, Cep\u00eara, Flormel, Pr\u00e9sident, Paysan Breton and Billa.<\/p>\n

The offer includes Ci\u00e7a layettes, B\u00e1sico Aroma olfactory marketing, Probel mattresses, and Mallory home appliances, the company's new partner.<\/p>\n

Harus currently has more than 16,000 active customers, served in Brazil and Latin America, as well as countries such as the United States and Israel. The company has distributors in Franca, Fortaleza, S\u00e3o Lu\u00eds, Porto Seguro, Recife, Bras\u00edlia, Caldas Novas and Goi\u00e2nia, a distribution center in Macei\u00f3 \u2013 to serve the North and Northeast regions \u2013 and a branch in Assun\u00e7\u00e3o, Paraguay.<\/p>\n

About Harus<\/strong>
\nHarus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Botic\u00e1rio, Vinotage (Grupo Fam\u00edlia Valduga), KUR Cosm\u00e9ticos, L'Occitane and Costa Brasil.<\/p>\n

In its 26-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the J\u00fanior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis lines.
\nMore information: www.harus.ind.br<\/a> | @harusoficial (Facebook, Instagram and LinkedIn)<\/p>\n

Press information<\/strong>
\n2PRO Communication
\nGiuliana Vallone \u2013 giuliana.vallone@2pro.com.br
\nMay\/2022<\/p>","protected":false},"excerpt":{"rendered":"

Companhia estreita sua rela\u00e7\u00e3o com segmento, que t\u00eam demandas renovadas para prover a melhor experi\u00eancia a seus pacientes e solu\u00e7\u00f5es de sustentabilidade que beneficiem a cadeia S\u00e3o Paulo, outubro de 2022 – A Harus, l\u00edder nacional no mercado de amenities, estar\u00e1 na na HospitalMed, principal feira do setor hospitalar das regi\u00f5es Norte e Nordeste, entre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[310],"tags":[],"class_list":["post-25479","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"_links":{"self":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/25479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/comments?post=25479"}],"version-history":[{"count":0,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/25479\/revisions"}],"wp:attachment":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/media?parent=25479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/categories?post=25479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/tags?post=25479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}