{"id":25723,"date":"2022-12-01T17:17:16","date_gmt":"2022-12-01T17:17:16","guid":{"rendered":"https:\/\/harus.ind.br\/?p=25723"},"modified":"2022-12-01T17:17:16","modified_gmt":"2022-12-01T17:17:16","slug":"tendencia-do-skincare-corporal-chega-ao-mercado-de-amenities-em-parceria-entre-harus-e-o-boticario","status":"publish","type":"post","link":"https:\/\/harus.ind.br\/en\/tendencia-do-skincare-corporal-chega-ao-mercado-de-amenities-em-parceria-entre-harus-e-o-boticario\/","title":{"rendered":"Body skincare trend reaches the amenities market in partnership between Harus and O Botic\u00e1rio"},"content":{"rendered":"<p style=\"text-align: center;\"><em>New launches by companies bring products for body and hair care that have multi-benefit active ingredients to the hospitality sector <\/em><\/p>\n<p><strong>S\u00e3o Paulo, November 2022 \u2013<\/strong> The skincare routine (English term for skin care) has become a trend in Brazil thanks to the popularization of brands and content on the subject. And what began as a movement focused exclusively on facial skin has also expanded to body care.<\/p>\n<p>Previously seen only as a SPA luxury, attention to the health and beauty of the skin today motivates the search for items with multi-benefit active ingredients. According to consultancy Mintel, in the United States, 33% of adults say they use body products more frequently than a year ago. And with an eye on this growth, the <strong>Harus<\/strong> and <strong>The boticario<\/strong> came together to bring body skincare to the hospitality sector, with the line <strong>Nativa SPA Quinoa<\/strong>.<\/p>\n<p>The products contain quinoa oil, which has anti-aging effects, improves firmness and prevents the loss of skin elasticity. The ingredient has a high concentration of vitamin E, which has antioxidant action, and fatty acids, which contribute to nutrition and the improvement of the skin&#039;s protective barrier.<\/p>\n<p>The striking fragrance contributes to a feeling of relaxation and well-being. The line includes deodorant firming lotion, shampoo and conditioner to promote a moment of self-care during the guest&#039;s stay. The products are vegan and available in 30 ml packaging.<\/p>\n<p>\u201cThe partnership with renowned brands, such as O Botic\u00e1rio, allows the creation of amenities that meet the demands of the most demanding consumers. On the other hand, Harus is in direct contact with the hotel sector, which allows us to understand market demands\u201d, says Luiz Roberto Magrin Filho, general director of Harus, a leading brand in the national amenities market.<\/p>\n<p>Another new feature is the collection <strong>Take Care Well Cloud<\/strong>, whose aroma mixes fruity notes of apple and bergamot with the floral of peach blossom, forming a delicate and soft fragrance to promote guest comfort. The line includes antibacterial liquid soap, which cleans without drying, and deodorant moisturizing lotion.<\/p>\n<p>\u201cWe are always with our partners looking for news and trends to add value to the hospitality sector. Every day we want to provide more relaxation, well-being and self-care to our guests\u201d, says Magrin Filho.<\/p>\n<p><strong>About Harus<\/strong><br \/>\nHarus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Botic\u00e1rio, Vinotage (Grupo Fam\u00edlia Valduga), KUR Cosm\u00e9ticos, L&#039;Occitane and Costa Brasil.<\/p>\n<p>In its 26-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the J\u00fanior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis lines.<br \/>\nMore information: <a href=\"https:\/\/harus.ind.br\/en\/\">www.harus.ind.br<\/a> | @harusoficial (Facebook, Instagram and LinkedIn)<\/p>\n<p><strong>Press information<\/strong><br \/>\n2PRO Communication<br \/>\nGiuliana Vallone \u2013 giuliana.vallone@2pro.com.br<br \/>\nMay\/2022<\/p>","protected":false},"excerpt":{"rendered":"<p>Novos lan\u00e7amentos das companhias levam ao setor da hospitalidade produtos para o cuidado com o corpo e os cabelos que possuem ativos multibenef\u00edcios S\u00e3o Paulo, novembro de 2022 \u2013 A rotina de skincare (termo em ingl\u00eas para cuidados com a pele) tornou-se tend\u00eancia no Brasil gra\u00e7as \u00e0 populariza\u00e7\u00e3o de marcas e conte\u00fados sobre o tema. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[310],"tags":[],"class_list":["post-25723","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"_links":{"self":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/25723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/comments?post=25723"}],"version-history":[{"count":0,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/25723\/revisions"}],"wp:attachment":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/media?parent=25723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/categories?post=25723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/tags?post=25723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}