{"id":26024,"date":"2023-02-16T14:05:40","date_gmt":"2023-02-16T14:05:40","guid":{"rendered":"https:\/\/harus.ind.br\/?p=26024"},"modified":"2023-03-16T14:08:00","modified_gmt":"2023-03-16T14:08:00","slug":"de-olho-no-crescimento-do-turismo-no-norte-do-pais-harus-preve-que-regiao-respondera-por-25-de-seu-faturamento-em-quatro-anos","status":"publish","type":"post","link":"https:\/\/harus.ind.br\/en\/de-olho-no-crescimento-do-turismo-no-norte-do-pais-harus-preve-que-regiao-respondera-por-25-de-seu-faturamento-em-quatro-anos\/","title":{"rendered":"With an eye on the growth of tourism in the North of the country, Harus predicts that the region will account for 25% of its revenue in four years"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Leader in the national amenities market, the company participated in Easy Conecta, the first hotel and tourism fair dedicated to the North; today, the region accounts for 15% of its revenue<\/em><\/p>\n<p><strong>S\u00e3o Paulo, February 2023 \u2013<\/strong> The potential for growth in tourism in the North of the country, stimulated by the search for ecotourism by national and international travelers, in addition to an increase in business trips to the region, caught Harus&#039;s attention. National leader in the amenities market, the company based in Franca (SP) participated this week in Easy Conecta, the first hotel and tourism fair dedicated to this market.<\/p>\n<p>Over the two days of the event, which ends this Tuesday (14) at the Golden Plaza Hotel, in Porto Velho, Harus presented to the hotel industry in the North of Brazil the latest additions to its portfolio, as well as the well-known best-selling lines from brand. Furthermore, the company also acted as a sponsor of the first edition of the fair \u2013 organized by Easy Hot\u00e9is and the state government of Rond\u00f4nia.<\/p>\n<p>\u201cWe have a very significant presence in the region, given its importance in Harus\u2019 revenue and its growth potential\u201d, says Luiz Roberto Magrin Filho, general director of the company, who was at Easy Conecta.<\/p>\n<p>Today, according to him, the Northern states represent around 15% of Harus&#039; revenue. In the next four years, the expectation is that this percentage will reach 25%.<br \/>\n\u201cI thought the fair initiative was fantastic, because due attention is still not given to the North Region and its potential to attract tourists\u201d, he states. He highlights among the destinations the states of Par\u00e1, Amazonas, Rond\u00f4nia and Acre. \u201cIf we consider the growth of these four states in the last five years, it is much higher than the rates recorded in the Southeast and Northeast of the country.\u201d<br \/>\nHarus currently has more than 16,000 active customers, served in Brazil and Latin America, as well as countries such as the United States and Israel. The company has distributors in Franca, Fortaleza, S\u00e3o Lu\u00eds, Porto Seguro, Recife, Bras\u00edlia, Caldas Novas and Goi\u00e2nia, a distribution center in Macei\u00f3 \u2013 to serve the North and Northeast regions \u2013 and a branch in Assun\u00e7\u00e3o, Paraguay.<\/p>\n<p>The company offers the hospitality sector products to meet different market demands. Its portfolio includes personalized items with client brands, own lines and recognized brands, such as L&#039;Occitane, O Botic\u00e1rio, Davene and Vinotage.<\/p>\n<p>In addition to shampoo, conditioner, moisturizer and soap, it provides kits with accessories such as toothbrushes, combs, cotton swabs, tissues and cotton wool. In recent years, the company also began selling alcohol gel to meet the high demand from the hotel, hospital and pharmaceutical segments.<br \/>\nIn addition to its own amenities and those developed exclusively for hotel chains, it also offers items in the accessories, electronics, bed and bath segments. With the Harus Food unit, the company has been supplying food products, developed in partnership with recognized brands, including J\u00fanior Alimentos, Le Petit, Homemade, \u00cdsis, Bauducco and Vigor.<\/p>\n<p><strong>About Harus<\/strong><\/p>\n<p>Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Botic\u00e1rio, Vinotage (Grupo Fam\u00edlia Valduga), KUR Cosm\u00e9ticos, L&#039;Occitane, Costa Brasil and Davene.<\/p>\n<p>In more than 25 years of history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from J\u00fanior Alimentos, Homemade, \u00cdsis, Vigor, Bauducco, Le Petit, Low\u00e7ucar, Caravelas, Cep\u00eara, Flormel, Pr\u00e9sident, Paysan Breton and Billa.<\/p>\n<p><strong>More information:<\/strong> www.harus.ind.br | @harusoficial (Facebook, Instagram and LinkedIn)<\/p>\n<p><strong>Press information<\/strong><br \/>\n2PRO Communication<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u00edder no mercado nacional de amenities, empresa participou da Easy Conecta, primeira feira de hotelaria e turismo dedicada ao Norte; hoje, regi\u00e3o responde por 15% de seu faturamento S\u00e3o Paulo, fevereiro de 2023 &#8211; O potencial de crescimento do turismo no Norte do pa\u00eds, estimulado pela busca de viajantes nacionais e internacionais pelo ecoturismo, al\u00e9m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[310],"tags":[],"class_list":["post-26024","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"_links":{"self":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/26024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/comments?post=26024"}],"version-history":[{"count":0,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/26024\/revisions"}],"wp:attachment":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/media?parent=26024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/categories?post=26024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/tags?post=26024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}