{"id":27733,"date":"2023-11-01T00:36:24","date_gmt":"2023-11-01T00:36:24","guid":{"rendered":"https:\/\/harus.ind.br\/?p=27733"},"modified":"2023-11-01T00:36:24","modified_gmt":"2023-11-01T00:36:24","slug":"harus-amplia-presenca-no-universo-infantil-e-anuncia-na-equipotel-parceria-inedita-com-a-turma-da-lilica","status":"publish","type":"post","link":"https:\/\/harus.ind.br\/en\/harus-amplia-presenca-no-universo-infantil-e-anuncia-na-equipotel-parceria-inedita-com-a-turma-da-lilica\/","title":{"rendered":"Harus expands its presence in the children's universe and announces an unprecedented partnership with Turma da Lilica at Equipotel"},"content":{"rendered":"

S\u00e3o Paulo, September 2023 \u2013<\/strong> Harus, national leader in the amenities market, will enter the children's world once and for all. The company took advantage of its presence at Equipotel, in S\u00e3o Paulo, to announce an unprecedented partnership with Marisol S\/A, bringing Turma da Lilica, the most desired brand in the segment in Brazil.
\nThe line, which is in the development phase, will offer special products for the care of little ones, featuring the famous characters Lilica Ripilica, Tigor, Donna and Vito.<\/p>\n

\u201cWe found in Harus a highly relevant partner with a positioning completely aligned with that of our brands \u2013 with a focus on innovation, with affection, care, quality and great prestige\u201d, says Mario Paravisi, Director of Brands at Marisol \u2013 owner of Turma da Babs. \u201cWith this project, we will expand our reach and presence in a new market, bringing the brand even closer to Brazilian families.\u201d<\/p>\n

Created in 1991, Lilica Ripilica is a leader in the clothing, backpacks, back to school, glasses, and oral hygiene segments.<\/p>\n

\u201cAccording to Datafolha research, 65% of Brazilians are familiar with it, an impressive visibility. For Harus, it will be a fantastic opportunity to add another reference brand in the Brazilian market to our portfolio\u201d, says Luiz Roberto Magrin Filho, general director of Harus.
\nFounded 27 years ago, the company offers products to meet the most demanding customers \u2013 in any segment. Its catalog includes its own lines and recognized brands, such as L'Occitane, O Botic\u00e1rio, Vinotage and Davene, personalized items and exclusive fragrances, as well as vegan products.<\/p>\n

\u201cWe are attentive to partnerships with highly reputable brands that add value to accommodation facilities, providing positioning and sophistication. This will be one of our growth avenues for the coming years\u201d, highlights Lu\u00eds Fernando Gomes, commercial director at Harus.<\/p>\n

The company also has the unit Harus Food<\/strong>, which currently offers a mix of hundreds of food products, in partnership with recognized brands. In addition, it has partnerships to offer products that meet all hospitality needs.<\/p>\n

At Equipotel, the largest event in the hospitality sector in Latin America, this entire portfolio will be available to the fair's public. It will be held at Expo Center Norte, in S\u00e3o Paulo, until the 22nd.<\/p>\n

Harus currently has more than 16,000 active customers, served in Brazil and Latin America, as well as countries such as the United States and Israel. Headquartered in Franca (SP), it has distributors in Fortaleza (CE), S\u00e3o Lu\u00eds (MA), Porto Seguro (BA), Recife (PE), Parnamirim (RN), Bras\u00edlia (DF), Caldas Novas, Goi\u00e2nia (GO) and Montevideo (UY), in addition to a distribution center in Macei\u00f3 (AL) and a branch in Assun\u00e7\u00e3o, Paraguay.<\/p>\n

About Harus<\/strong><\/p>\n

Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Botic\u00e1rio, Vinotage (Grupo Fam\u00edlia Valduga), L'Occitane, Costa Brasil and Davene.<\/p>\n

In more than 27 years of history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from J\u00fanior Alimentos, Homemade, \u00cdsis, Vigor, Bauducco, Le Petit, Low\u00e7ucar, Caravelas, Cep\u00eara, Flormel, Pr\u00e9sident and Billa.<\/p>\n

More information:<\/strong> www.harus.ind.br<\/a> | @harusoficial (Facebook<\/a>, Instagram<\/a> and LinkedIn<\/a>)<\/p>\n

Press information:<\/strong>
\n2PRO Communication<\/strong>
\nGiuliana Vallone \u2013 giuliana.vallone@2pro.com.br
\nFlavia Kurotori \u2013 flavia.kurotori@2pro.com.br
\n(11) 97396-6613 | (11) 97672-9933<\/p>","protected":false},"excerpt":{"rendered":"

S\u00e3o Paulo, setembro de 2023 – A Harus, l\u00edder nacional no mercado de amenities, vai entrar de vez no universo infantil. A empresa aproveitou a presen\u00e7a na Equipotel, em S\u00e3o Paulo, para anunciar uma parceria in\u00e9dita com a Marisol S\/A, trazendo a Turma da Lilica, marca mais desejada do segmento no Brasil. A linha, que […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[310],"tags":[],"class_list":["post-27733","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"_links":{"self":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/27733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/comments?post=27733"}],"version-history":[{"count":0,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/posts\/27733\/revisions"}],"wp:attachment":[{"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/media?parent=27733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/categories?post=27733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harus.ind.br\/en\/wp-json\/wp\/v2\/tags?post=27733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}