Harus

About us

The year has started, and new traveling plans come along. From long vacations to weekend getaways, from business trips to family reunions, there are many reasons to take advantage of the wide variety of options that Brazilian tourism offers. Format or destination are not the limits of diversity; the hospitality industry also makes countless lodging options available, to suit all tastes and budgets. And, regardless of the choice, there is always something to be certain of: Harus' amenities, as an essential part of the guests’ experience, will be there.

We have been working for 26 years, offering products to please the most demanding customers - from any segment. Our portfolio includes our own product lines and recognized brands, such as L'Occitane, Costa Brazil, O Boticário, Vinotage, KUR Cosméticos and Davene, personalized items and exclusive fragrances.

Our market recognition and product diversity are reflected in our growth forecast for the upcoming years. This expansion will be based on three pillars: investments in innovation and logistics, personalized service, and the strength of hospitality in Brazil.

We constantly invest in research and development to keep our product offer always up-to-date and in line with what the market expects. "Today, in addition to excellent products and constant innovations, our customers demand actions that contribute to a more sustainable operation of the entire industry."

As part of these efforts, we have renewed our own product line, which is now 100% biodegradable, and is gradually substituting plastic packaging for soaps and accessories, for biodegradable paper. Bottles, in turn, are produced from recycled PET or polyethylene, with the Green Plastic seal. We have also launched our first 100% vegan line, and expanded the use of dispensers (which reduce packaging disposal) in our portfolio.

Last year, we opened a modern factory in Franca (SP), in addition to new distribution centers around the country. All these actions aim to offer the best logistics and delivery time on the market These advantages are added to our personalized service, which contribute to strengthen those long-lasting relationships, built by the company with its customers over almost three decades.

Today, we have more than 10,000 customers, served in Brazil and in other countries such as: Argentina, Chile, Paraguay, and Uruguay, among others. We have distributors in Franca, Fortaleza, São Luís, Porto Seguro, Recife, Brasília, Caldas Novas and Goiânia, a distribution center in Maceió - to serve the North and Northeast regions - and a branch in Asunción, Paraguay.

In addition to our own amenities and those developed exclusively for hotel chains, we also offer items in the segments of accessories, electronics, bed and bath. Harus Food unit, has been supplying food products, developed in partnership with renowned brands, including Júnior Alimentos, Le Petit, Homemade, Ísis, Bauducco, Vigor, Flormel, Billa, Cepêra, Président, Paysan Breton and Lowçucar.

Harus - All solutions for hospitality you can find here.

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Our Story

Beginning of everything
Luiz Roberto Magrin Filho (better known as Beto) assumes management of two family-owned motels in the city of Franca, SP.
7 years later
Mr. Magrin Filho acquires a small soap factory to supply the motel segment.
April 10, 1996
Harus is founded.
2006
Harus enters the hotel segment and starts to supply large hotel chains as well as motels.
2010
After working in the hotel segment for four years, Harus takes leadership in the amenities market for the hospitality sector.
2013
Harus identifies an opportunity in the food sector to diversify its market performance. Thus, Harus Food is born. Also in 2013, Harus appoints a distributor in Maceió, Alagoas to expand its distribution in the northeastern region.
2017
Aiming to enter the international market, Harus appoints a distributor in Paraguay.
2020
Harus' expansion plan is aggressive. Having national and international coverage, Harus appoints another distributor in Fortaleza, Ceará.
2021
Harus is celebrating 25 years in business and has opened a new factory in Franca, with the largest production capacity of the segment. New distributors are operating in Sao Luis, Porto Seguro, Brasília, Caldas Novas and soon in Goiânia, to ensure the best delivery time for its customers.

Partner Brands

Private Label

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR PROCESSES

Processo de Distribuição

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Processo de Distribuição

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Processo de Distribuição

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Processo de Distribuição

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

To achieve this, we developed a decentralized logistic structure: in all, there are 46 representatives and distributors located in Brasília, Caldas Novas, Maceió, Fortaleza, Franca, Porto Seguro, Sao Luis, and Paraguay.

Processo de Distribuição

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

Processo de Distribuição

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Processo de Distribuição

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Processo de Distribuição

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Processo de Distribuição

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

Para isso, mantemos uma estrutura logística descentralizada: ao todo, são 46 representantes e distribuidoras em Maceió, Fortaleza, Franca e Paraguai. E, em abril de 2021, mais duas foram inauguradas – uma na cidade de Porto Seguro (BA), considerada o terceiro polo hoteleiro do país, e outra em São Luís (MA).

Processo de Distribuição

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

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