Harus

About us

"Welcome, make yourself at home". That is how you welcome your guests. And that is what the hospitality industry offers its customers: a feeling of home, but with an ambience fit for the most special occasions.

For more than 25 years, Harus, Hospitality Solutions, has been an important part of memorable moments for thousands of guests. We are leaders in the amenities market in Brazil, for a very simple reason: we understand the importance of serving well and taking care of guests in the hospitality segment.

We think about everything: from package design to the end product. We develop customized formulations for renowned brands in national and international markets.

Following the principle of respect for the environment, which is essential to us, we also take care of the future. 100% of our products are demonstrably biodegradable and recyclable. All our product lines are vegetable-based, offering the best environmentally friendly formulas, besides having green-seal packaging.

Harus has a wide logistic structure, which guarantees the best delivery time to market, regardless of where the customer is located. In order to fulfill this commitment, we have distributors in all regions of Brazil, as well as distribution centers in the Northeast, Midwest and Paraguay.

Continuous search for innovation led us to open a new factory in Franca, in the countryside near Sao Paulo. Equipped with state-of-the-art machinery and technology, the plant with 20.000sqm allows us to offer the largest production capacity in the hospitality segment.

We also created a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

But our work does not stop there. Harus has a specialized after-sales area, created to ensure our customer's satisfaction from end to end.

In recent years, we have also decided to expand our operations. We incorporated the food segment in our portfolio after launching the product line Harus Food, in partnership with big brands from the food sector.

With all that, we continue offering the best products to meet each customer’s needs, always focusing on excellence in delivery, distinguished service for our partners, and memorable experiences for their guests.

This is our commitment to you!

Learn more about our product lines that will make your guests' experience even more enjoyable.

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Our Story

Beginning of everything
Luiz Roberto Magrin Filho (better known as Beto) assumes management of two family-owned motels in the city of Franca, SP.
7 years later
Mr. Magrin Filho acquires a small soap factory to supply the motel segment.
April 10, 1996
Harus is founded.
2006
Harus enters the hotel segment and starts to supply large hotel chains as well as motels.
2010
After working in the hotel segment for four years, Harus takes leadership in the amenities market for the hospitality sector.
2013
Harus identifies an opportunity in the food sector to diversify its market performance. Thus, Harus Food is born. Also in 2013, Harus appoints a distributor in Maceió, Alagoas to expand its distribution in the northeastern region.
2017
Aiming to enter the international market, Harus appoints a distributor in Paraguay.
2020
Harus' expansion plan is aggressive. Having national and international coverage, Harus appoints another distributor in Fortaleza, Ceará.
2021
Harus is celebrating 25 years in business and has opened a new factory in Franca, with the largest production capacity of the segment. New distributors are operating in Sao Luis, Porto Seguro, Brasília, Caldas Novas and soon in Goiânia, to ensure the best delivery time for its customers.

Partner Brands

Private Label

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR PROCESSES

Processo de Distribuição

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Processo de Distribuição

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Processo de Distribuição

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Processo de Distribuição

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

To achieve this, we developed a decentralized logistic structure: in all, there are 46 representatives and distributors located in Brasília, Caldas Novas, Maceió, Fortaleza, Franca, Porto Seguro, Sao Luis, and Paraguay.

Processo de Distribuição

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

Processo de Distribuição

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Processo de Distribuição

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Processo de Distribuição

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Processo de Distribuição

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

Para isso, mantemos uma estrutura logística descentralizada: ao todo, são 46 representantes e distribuidoras em Maceió, Fortaleza, Franca e Paraguai. E, em abril de 2021, mais duas foram inauguradas – uma na cidade de Porto Seguro (BA), considerada o terceiro polo hoteleiro do país, e outra em São Luís (MA).

Processo de Distribuição

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

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