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Harus

About us

Amenities, food, sanitizing products, household linen, and electronics are fundamental elements of the hospitality routine. Finding different suppliers for each of these items, can be challenging though. Harus - Hospitality Solution’s mission is to offer the sector excellent supply service and the fastest logistics on the marketTherefore, it guarantees its customers and partners access to innovative, quality products and saves time.

Throughout our 28 anos history, we have developed products to meet the most demanding customers – in any segment where we operate. As a leader in the Brazilian hospitality market, our amenities are an essential part of the experience for national and international guests. The portfolio of Harus includes its own product lines and well-known brands such as L´Occitane, Costa Brazil, O Boticário, Vinotage, Jacques Janine and Davene, as well as personalized items and exclusive fragrances.

To meet all demands of the sector, we are constantly investing in innovation, starting with a modern factory in Franca (SP). As part of these efforts, we have also increased our investments in sustainable items that reduce the environmental impact of the hospitality chain.

We have renewed our own product lines, now 100% biodegradable and not tested on animals, and launched our first range of 100% veganitems, as well as a variety of bar products.

Plastic packaging of soaps and accessories is being replaced gradually by certified paper. Flasks, in turn, are made with recycled PET or olyethylene with the Green Plastic seal. We have also launched new packets made with certified paper, using 96% less plastic than conventional packaging, and we have expanded the use of dispensers (which reduce packaging disposal and guarantee savings of up to 75%) in our portfolio

In addition to our own amenities and those developed exclusively for hotel chains, we offer items for the accessories, electronics and household linen segments.

Harus Food unit, supplies food products developed in partnership with well-known brands, including Júnior Alimentos, Poletto, Cepêra, Hemmer, Heinz, Homemade, Isis Mel, Bauducco, Le Petit, Açúcar Caravelas, Lowçucar, Vigor, President, Sabor da Nata, Itambé, Polenguinho, Pingo de Leite and Billa.

The products are available in branches and distributors strategically located in South America, allowing Harus to offer the best logistics and delivery time on the market. We have distributors in Fortaleza (CE), São Luís (MA), Porto Seguro (BA), Recife PE), Parnamirim (RN), Brasília (DF), Caldas Novas and Goiânia (GO) and Montevideo (UY), a distribution center in Maceió – to serve the North and Northeast regions – and a branch in Paraguay.

Those advantages, added to personalized service, contribute to long-lasting relationships that the company has built with clients, over almost three decades. Today, the company has more than 16,000 clients in Brazil and in countries such as Argentina, Chile, Paraguay and Uruguay, among others.

Harus - All solutions for hospitality you can find here.

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Our Story

Beginning of everything
Luiz Roberto Magrin Filho (better known as Beto) assumes management of two family-owned motels in the city of Franca, SP.
7 years later
Mr. Magrin Filho acquires a small soap factory to supply the motel segment.
April 10, 1996
Harus is founded.
2006
Harus enters the hotel segment and starts to supply large hotel chains as well as motels.
2010
After working in the hotel segment for four years, Harus takes leadership in the amenities market for the hospitality sector.
2013
Harus identifies an opportunity in the food sector to diversify its market performance. Thus, Harus Food is born. Also in 2013, Harus appoints a distributor in Maceió, Alagoas to expand its distribution in the northeastern region.
2017
Aiming to enter the international market, Harus appoints a distributor in Paraguay.
2020
Harus' expansion plan is aggressive. Having national and international coverage, Harus appoints another distributor in Fortaleza, Ceará.
2021
Harus is celebrating 25 years in business and has opened a new factory in Franca, with the largest production capacity of the segment. New distributors are operating in Sao Luis, Porto Seguro, Brasília, Caldas Novas and soon in Goiânia, to ensure the best delivery time for its customers.

Partner Brands

Private Label

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR PROCESSES

Distribution Process

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Distribution Process

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Distribution Process

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Distribution Process

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

To achieve this, we developed a decentralized logistic structure: in all, there are 46 representatives and distributors located in Brasília, Caldas Novas, Maceió, Fortaleza, Franca, Porto Seguro, Sao Luis, and Paraguay.

Distribution Process

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

Distribution Process

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Distribution Process

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Distribution Process

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Distribution Process

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

To achieve this, we maintain a decentralized logistics structure: in total, there are 46 representatives and distributors in Maceió, Fortaleza, Franca and Paraguay. And, in April 2021, two more were opened – one in the city of Porto Seguro (BA), considered the third hotel hub in the country, and another in São Luís (MA).

Distribution Process

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

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