Harus

About us

Amenities, food, sanitizing products, household linen, and electronics are fundamental elements of the hospitality routine. Finding different suppliers for each of these items, can be challenging though. Harus - Hospitality Solution’s mission is to offer the sector excellent supply service and the fastest logistics on the market. Assim, garante aos seus clientes e parceiros acesso a produtos inovadores e de qualidade, com economia de tempo. Ao longo de 28 anos de história, desenvolvemos produtos para atender os clientes mais exigentes – em qualquer segmento. Nossos amenities são líderes no mercado sul-americano, e parte essencial da experiência de hóspedes nacionais e internacionais. O portfólio da Harus inclui linhas próprias e marcas reconhecidas, como L’Occitane, Costa Brazil, O Boticário, Vinotage e Davene, itens personalizados e fragrâncias exclusivas. Para atender a todas as necessidades do setor, apostamos constantemente em inovação, a partir de uma moderna fábrica em Franca (SP). Como parte desses esforços, temos elevado ainda nossos investimentos em itens sustentáveis, que reduzam o impacto ambiental da cadeia da hospitalidade. Assim, renovamos nossa linha própria de produtos, agora toda 100% biodegradable and not tested on animals, and launched our first range of 100% vegan, além de uma variedade de produtos em barra. As embalagens plásticas de sabonetes e acessórios vêm sendo gradualmente substituídas por papel biodegradável; os frascos, por sua vez, são produzidos com PET reciclado ou polietileno com o selo Plástico Verde. Lançamos ainda novos sachês em papel certificado, com 96% less plastic do que uma embalagem convencional, e ampliamos o uso de dispensers (que reduzem o descarte de embalagens e garantem economia de até 75%) em nosso portfólio. Além dos amenities próprios e daqueles desenvolvidos exclusivamente para redes hoteleiras, oferecemos itens nos segmentos de acessórios, eletrônicos, cama e banho. Já com a unidade Harus Food, a companhia fornece produtos alimentícios, desenvolvidos em parceria com marcas reconhecidas, entre elas Júnior Alimentos, Poletto, Cepêra, Hemmer, Heinz, Homemade, Isis Mel, Bauducco, Le Petit, Açúcar Caravelas, Lowçucar, Vigor, President, Sabor da Nata, Itambé, Polenguinho, Pingo de Leite e Billa. Os produtos estão disponíveis em distribuidoras estrategicamente localizadas ao redor do país, permitindo à Harus oferecer a best logistics and delivery time do mercado. Possuímos distribuidoras em Franca (SP), Fortaleza (CE), São Luís (MA), Porto Seguro (BA), Recife (PE), Parnamirim (RN), Brasília (DF), Caldas Novas e Goiânia (GO), um centro de distribuição em Maceió – para atender as regiões Norte e Nordeste – e uma filial em Assunção, no Paraguai. Essas vantagens se somam ao atendimento personalizado, que contribui para as relações duradouras construídas pela companhia com seus clientes ao longo de quase três décadas. Hoje, são mais de 16 mil clientes, atendidos no Brasil e também em países como Argentina, Chile, Paraguai, Uruguai, entre outros. Harus - All solutions for hospitality you can find here.

Our Story

Beginning of everything
Luiz Roberto Magrin Filho (better known as Beto) assumes management of two family-owned motels in the city of Franca, SP.
7 years later
Mr. Magrin Filho acquires a small soap factory to supply the motel segment.
April 10, 1996
Harus is founded.
2006
Harus enters the hotel segment and starts to supply large hotel chains as well as motels.
2010
After working in the hotel segment for four years, Harus takes leadership in the amenities market for the hospitality sector.
2013
Harus identifies an opportunity in the food sector to diversify its market performance. Thus, Harus Food is born. Also in 2013, Harus appoints a distributor in Maceió, Alagoas to expand its distribution in the northeastern region.
2017
Aiming to enter the international market, Harus appoints a distributor in Paraguay.
2020
Harus' expansion plan is aggressive. Having national and international coverage, Harus appoints another distributor in Fortaleza, Ceará.
2021
Harus is celebrating 25 years in business and has opened a new factory in Franca, with the largest production capacity of the segment. New distributors are operating in Sao Luis, Porto Seguro, Brasília, Caldas Novas and soon in Goiânia, to ensure the best delivery time for its customers.

Missão

Servir soluções em hospitalidade com agilidade, variedade e comprometimento para satisfazer o cliente e o meio ambiente.

Visão

Manter-se líder de mercado com processos definidos, desenvolvimento humano e melhoria em infraestrutura.

Valores

Os valores da Harus são os pilares de nossa identidade. Estes permeiam todas as ações, decisões e relacionamento do nosso grupo.

Partner Brands

Private Label

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR FACILITIES

In our 25th anniversary year, we set up a modern plant in the city of Franca (SP). With high production capacity, the new 20,000sqm plant has received investments that will enable it to adopt manufacturing processes that meet international standards. We bought advanced technology equipment aimed at developing innovative and customized products.

OUR PROCESSES

Distribution Process

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Distribution Process

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Distribution Process

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Distribution Process

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

To achieve this, we developed a decentralized logistic structure: in all, there are 46 representatives and distributors located in Brasília, Caldas Novas, Maceió, Fortaleza, Franca, Porto Seguro, Sao Luis, and Paraguay.

Distribution Process

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

Distribution Process

SUSTAINABILITY

We want to serve all our customers and their guests with excellence and care, without harming the environment. We promote the use of renewable and recyclable materials. As a result of consolidated technical reports, we can confirm that 100% of our products are biodegradable, including the packaging, which carries the Green Seal.

Distribution Process

RESEARCH AND DEVELOPMENT

We have a highly advanced research and development center, which has become a benchmark in the market, thanks to strict quality control standards throughout the whole manufacturing process, from the original conception of the product to its delivery.

Distribution Process

MANUFACTURING

We constantly invest in modern machinery, training and qualification of our staff who work on the production line, strict quality systems and processes to ensure the largest production capacity of the segment.

Distribution Process

DISTRIBUTION

Harus has more than ten thousand customers in Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and other countries. These are long-lasting partnerships, built upon a wide array of products, with great cost-benefit advantages, and the best delivery times.

To achieve this, we maintain a decentralized logistics structure: in total, there are 46 representatives and distributors in Maceió, Fortaleza, Franca and Paraguay. And, in April 2021, two more were opened – one in the city of Porto Seguro (BA), considered the third hotel hub in the country, and another in São Luís (MA).

Distribution Process

SUPPORT

We are passionate about providing the best service to our customers. We seek customer satisfaction by offering high-quality, attentive and transparent service. We value long-term relationships; therefore, we honor delivery deadlines, quality, agility, and flexibility. That is our commitment to you.

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