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Amenities produced by Harus bring the well-being of wine therapy to Club Med guests

With an eye on sustainability and guest experience, a partnership between the companies will include Vinotage products for hair and body care

Harus will bring the wine therapy experience to Club Med guests in the country. Through an exclusive partnership with Vinotage, a cosmetics brand from the Famiglia Valduga Group, the company will provide the resorts with special amenities, produced with natural extracts from Sauvignon Blanc grapes.

The Vinotage line is 100% ecological, developed with natural extracts and vegetable raw materials and free of parabens. The health benefits are amplified by the polyphenols present in grapes, which act as powerful antioxidants against free radicals.

“What unites Harus and Club Med is the appreciation of guests’ well-being, combined with concern for the best sustainability practices. Furthermore, our products are not tested on animals and have biodegradable packaging”, says Luiz Roberto Magrin Filho, president and founder of Harus.

The partnership between the two companies began in 2020, motivated precisely by the search for a more conscious consumption of amenities at Club Med facilities. At the time, Harus began supplying resorts with shampoo, conditioner and liquid soap in personalized dispensers – a format that reduces waste of products and disposal of packaging in the environment.

“The focus on sustainable development is part of Club Med’s journey and is a global commitment of the network. This mentality, as well as concern for the well-being of our guests, drives our work. The partnership with Harus meets this purpose and is linked to our Bye Bye Plastic program, in which we are committed to progressively eliminating the use of non-reusable single-use plastic in our resorts since 2018”, explains Ieda Dall Agnol, Operations Director Brazil from Club Med.

Today, other products make up the order list, including alcohol gel and accessories (vegetable loofah, shaving and dental kits, comb and shoe polish). The items are all customized especially for the Club Med resort chain.

About Harus

Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Costa Brasil.

In its 25-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from Júnior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis.

About Club Med

With its own engaging atmosphere, Club Med is the largest resort chain in the world, with more than 70 units spread across 26 countries on all continents. On the American continent, the network has twelve units: three in Brazil (Trancoso, in Bahia, Rio das Pedras, in Rio de Janeiro, and Lake Paradise, in São Paulo), six in the Caribbean (Michès Playa Esmeralda and Punta Cana, in Dominican Republic, Columbus Isle, in the Bahamas, La Caravelle, on the island of Guadeloupe, Les Boucaniers, in Martinique, and Turkoise, in the Turks and Caicos islands), two in Mexico (Cancun Yucatan and Ixtapa Pacific) and one in the USA (Sandpiper Bay ). Club Med is the leader in the ski market for Europe and is the only brand in Brazil with a diversity of Sun/Snow products in the world.

Among the most varied destinations, the Sun and Snow resorts are located in true paradises, offering a unique experience for guests at Premium All Inclusive resorts. Club Med resorts stand out for their informal chic concept, rich cuisine and sports activities. The network is considered the largest sports school in the world and has more than 40 sports for different audiences.

The network is preparing to launch new resorts fully consistent with the international development strategy, with the ambition of opening 3 to 5 international resorts per year by 2021.

More information: | @harusoficial (Facebook, Instagram, LinkedIn and Youtube)

Press information
2PRO Communication
Teresa Silva – [email protected]
(11) 3030-9463 | 99228-7836

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