The products supplied have a green plastic seal, are biodegradable and are not tested on animals; in addition, they generate cost savings between 30% and 60%
São Paulo, July 2021 – Keeping an eye on the main trends in global hospitality, the Intercity Hotels chain has been prioritizing sustainable products to provide its guests, in addition to well-being and practicality, with a conscious consumption experience. Therefore, the ICH Group company is renewing the line of personal hygiene amenities in its 41 hotel units with new dispensers developed by Harus.
“The initiative is part of our effort to increasingly reduce the waste footprint and environmental impact of our hotels. The dispensers encourage guests to use only what is necessary”, explains Mitisie Trzeciak, general manager of the Piazza Navona by Intercity Hotels unit and responsible for the chain's governance operations.
Produced at the Harus factory, in the city of Franca (SP), the 2x1 dispensers for the shampoo, conditioner and soap line were developed with the special Pará nut fragrance. All products have a green plastic seal, are biodegradable and are not tested on animals.
They will be installed in the shower box and sink of the apartments. Guests will also have the option of bar soap packaged with recycled Kraft paper. According to Harus, the dispensers generate cost savings between 30% and 60%.
Mitisie says that guests approved the use of the new packaging in the testing phase and, therefore, she believes in the product's full acceptance. “Intercity is a cool and urban network, which serves all public profiles. And, as service providers, we must be prepared to respond to the new needs of customers, including the scenario brought about by the pandemic”, he states.
This is not the first partnership between the company and Intercity Hotels. “We have been partners with Harus for a long time. Over the years, we have created a relationship of trust due to the quality of the products, ease of communication and delivery time”, says the chain manager.
Among other lines of amenities produced by Harus and used by Intercity Hotels are special L'Occitane kits offered, for example, in packages intended for couples on their wedding night.
“There is a very good harmony between our way of doing business and that of the entire Intercity Hotels team – who, like us, are concerned with providing the best experience for their guests. It is a solid partnership, to which I make a point of giving personal attention”, says Luiz Roberto Magrin Filho, general director of Harus.
The company is a leader in the national amenities market and creates exclusive formulations for all accommodation options, from packaging design to the final product. Furthermore, it has partnerships with strong brands inside and outside the country, such as O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'occitane and Costa Brasil.
About Harus
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Costa Brasil.
In its 25-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from Júnior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis.
More information: www.harus.ind.br | @harusoficial (Facebook, Instagram, LinkedIn and Youtube)
Press information
2PRO Communication
Teresa Silva – [email protected]
(11) 3030-9463 | 99228-7836
