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On the rise, wellness tourism offers balance for travelers and opportunity for the sector

Travel to take care of yourself, your health and your own well-being. Packing your bags and getting a change of scenery with the intention of treating physical, emotional and even spiritual conditions is a trend that, although not new, has gained more importance in pandemic times.

If in the past, these objectives were solely associated with a somewhat restrictive and isolated trip, today they combine with elements such as body therapies, massages, direct contact with nature, a refined diet, based on local ingredients, and environments specially prepared for meditation or physical activities, among others.

Therefore, guests can now choose between hotels, spas, inns, hydrothermal resorts or even wellness centers that offer these services.

And there is still plenty of room for the hospitality sector to explore the segment, taking advantage of the exceptional climatic and territorial conditions offered by Brazil. According to data from the World Travel & Tourism Council (WTTC), wellness tourism alone is expected to generate more than US$ 900 million worldwide by next year.

To achieve this, managers and owners must invest both in the structure and in the training of their employees and collaborators. In this context, there is space for massage therapy professionals, physiotherapy professionals, holistic therapists, nutritionists, physical educators and many others. The keyword here is welcoming – or better yet, having trained staff to offer this to your customers.

It is also part of the experience to provide a sustainable stay, which is connected to the environmental and social aspects of the accommodation environment – whether with local history, the culture of the region, special clays, mineral waters, ingredients purchased from communities and regional culinary traditions. .

Opportunity for differentiated products

Having products available that contribute to relaxation and hospitality is a fundamental factor for the well-being of visitors. Harus, a leading brand in the Brazilian amenities market, has in its portfolio a varied range of products that contribute to this purpose.

There is no shortage of aromatherapy oils, foot baths, floral fragrances, moisturizing lotions, bath salts and high-quality linens to ensure maximum comfort. In addition, hygiene items such as alcohol gel are also essential today so that guests feel safe to enjoy the experience.

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