Artificial Intelligence (AI) is transforming several sectors of the economy, and the hotel industry is one of them. Technology promises to assist in the administration of the enterprise and improve the customer experience. guest. To take advantage of these benefits and stand out, however, managers need to pay attention to news related to the topic, understanding which ones fit the needs of the business.
An example of how technological evolution is already a reality is the combination of chatbots (software that communicates with humans through automated messages) with machine learning – that is, the ability of machines to learn and, thus, improve their performance. They help accommodation providers to provide more efficient and personalized service to customers, 24 hours a day, 365 days a year.
Travelers, in fact, are also confident in the advances. According to search from Booking.com, 62% are already betting on AI to plan their trips.
Below, we list other ways in which AI can contribute to the day-to-day operations of the hotel industry. Check out!
Wait-free check-out
The sector has, for some time now, had applications that allow guests to check-in before even arriving at the venue, avoiding queues. However, with the support of AI systems, it is also possible to check out without queues or waiting, as they automate billing, allowing accounts to be settled without going through reception.
Customization
AI systems can collect and analyze guest data, such as suite preferences, booking history and special requests, to offer a personalized experience that meets each guest's needs – from preparing accommodations to recommending activities and itineraries.
For example, in the case of a repeat guest, who always requests extra towels, the system can identify this pattern so that more towels are made available in the suite even before check-in.
Additionally, some AI tools help define marketing and communication strategies. Due to the ability to analyze a large volume of information, including browsing data and purchase history, it is possible to offer personalized promotions at a time when the customer is most likely to close a deal.
Integrated and intelligent management
Currently, most hosting providers adopt systems digital that integrate data from various areas of the Hotel. With the support of AI, it is possible to generate reports and statistics, in addition to having access to real-time information, which provides important insights for decision-making. It is possible to use the tool for a variety of tasks, such as supply and accommodation management.
Dynamic pricing
AI, combined with machine learning, can be used to automatically update rates, as the tools analyze historical demand data, seasonality, local events and competition, in addition to real-time demand, for dynamic pricing. This way, hotels can maximize revenue and optimize the reservation system.
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