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Harus anticipates news from Equipotel and presents lines with new brand ambassadors

Excellence professionals in hospitality, Carla Guerra and Regina Segui have teamed up with the leader in the national amenities market to develop innovative projects

São Paulo, September 2022 – On the eve of Equipotel, the biggest hospitality event in Latin America, Harus presents its two new ambassadors: Carla Guerra and Regina Segui. Renowned professionals in the sector, they will contribute to innovation and sustainability in the company's projects, fundamental principles for surprising and winning new customers in the current scenario.

The first results of these collaborations will be presented during the 2022 edition of the event, which takes place between the 13th and 16th of September, in São Paulo.

“At Harus, we are always looking for the best solutions and products for our customers. And this involves the association with experts who can contribute to our development and research process”, says the general director of Harus, Luiz Roberto Magrin Filho. “Now, we will be able to count on the contributions of two excellent professionals in our sector, raising our quality standards even further.”

Specialist in infection control and environmental management in the hospitality sector, Carla Guerra approached Harus during the pandemic. When developing biosafety protocols against Covid-19 in the hotel chain in several Brazilian states, it faced difficulties in finding suppliers that followed disinfection protocols and sustainability assumptions.

“While other companies were implementing protocols to avoid product contamination, Harus had already adopted, since before the pandemic, disinfection and handling procedures that make the entire manufacturing process safe, without product contamination,” says Carla.

The partnership aims to develop projects that combine the professional's know-how with the company's cutting-edge technologies and processes. To inaugurate it, amenities designed by Carla Guerra will be launched, developed in accordance with all the biosafety and sustainability criteria that hospitality needs.

Extensive shopping experience
Consultant in the areas of strategic purchasing, implementation and renovation of hotels and serviced residence projects, Regina Segui has worked for decades in hotel chains. Now, he applies his knowledge of what is sought in the hospitality market to identify trends and contribute to the development of the sector.

In partnership, Harus and the consultant saw the opportunity to create projects for those who want innovative solutions. The first of these will be a line of Harus amenities with its signature, designed under the foundation of commitment to social and environmental responsibility.

“In addition to offering a pleasant sensorial experience, hospitality today requires that products have high quality, are responsible from an environmental and social point of view, and add value to the hotel or guesthouse. This was our guide in creating the items that make up this partnership – which will be announced soon!”, says Regina.

About Harus
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Costa Brasil.

In its 26-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the Júnior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis lines.
More information: | @harusoficial (Facebook, Instagram and LinkedIn)

Press information
2PRO Communication
Giuliana Vallone – [email protected]

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