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With an eye on the growth of tourism in the North of the country, Harus predicts that the region will account for 25% of its revenue in four years

Leader in the national amenities market, the company participated in Easy Conecta, the first hotel and tourism fair dedicated to the North; today, the region accounts for 15% of its revenue

São Paulo, February 2023 – The potential for growth in tourism in the North of the country, stimulated by the search for ecotourism by national and international travelers, in addition to an increase in business trips to the region, caught Harus's attention. National leader in the amenities market, the company based in Franca (SP) participated this week in Easy Conecta, the first hotel and tourism fair dedicated to this market.

Over the two days of the event, which ends this Tuesday (14) at the Golden Plaza Hotel, in Porto Velho, Harus presented to the hotel industry in the North of Brazil the latest additions to its portfolio, as well as the well-known best-selling lines from brand. Furthermore, the company also acted as a sponsor of the first edition of the fair – organized by Easy Hotéis and the state government of Rondônia.

“We have a very significant presence in the region, given its importance in Harus’ revenue and its growth potential”, says Luiz Roberto Magrin Filho, general director of the company, who was at Easy Conecta.

Today, according to him, the Northern states represent around 15% of Harus' revenue. In the next four years, the expectation is that this percentage will reach 25%.
“I thought the fair initiative was fantastic, because due attention is still not given to the North Region and its potential to attract tourists”, he states. He highlights among the destinations the states of Pará, Amazonas, Rondônia and Acre. “If we consider the growth of these four states in the last five years, it is much higher than the rates recorded in the Southeast and Northeast of the country.”
Harus currently has more than 16,000 active customers, served in Brazil and Latin America, as well as countries such as the United States and Israel. The company has distributors in Franca, Fortaleza, São Luís, Porto Seguro, Recife, Brasília, Caldas Novas and Goiânia, a distribution center in Maceió – to serve the North and Northeast regions – and a branch in Assunção, Paraguay.

The company offers the hospitality sector products to meet different market demands. Its portfolio includes personalized items with client brands, own lines and recognized brands, such as L'Occitane, O Boticário, Davene and Vinotage.

In addition to shampoo, conditioner, moisturizer and soap, it provides kits with accessories such as toothbrushes, combs, cotton swabs, tissues and cotton wool. In recent years, the company also began selling alcohol gel to meet the high demand from the hotel, hospital and pharmaceutical segments.
In addition to its own amenities and those developed exclusively for hotel chains, it also offers items in the accessories, electronics, bed and bath segments. With the Harus Food unit, the company has been supplying food products, developed in partnership with recognized brands, including Júnior Alimentos, Le Petit, Homemade, Ísis, Bauducco and Vigor.

About Harus

Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane, Costa Brasil and Davene.

In more than 25 years of history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from Júnior Alimentos, Homemade, Ísis, Vigor, Bauducco, Le Petit, Lowçucar, Caravelas, Cepêra, Flormel, Président, Paysan Breton and Billa.

More information: www.harus.ind.br | @harusoficial (Facebook, Instagram and LinkedIn)

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2PRO Communication

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