The increase is attributed to the growth of tourism in Brazil and the company's diversified portfolio, which includes a range of sustainable solutions; in 2023, planned expansion is 20%
São Paulo, February 2023 – The tendency for Brazilian tourism to resume after the pandemic materialized in 2022. According to data from IBGE (Brazilian Institute of Geography and Statistics), compiled by Fecomercio-SP, the sector recorded an increase of 28% in revenue in 2022, in relation to same period last year – adding up to a total of R$ 208 billion.
The return of travelers to the four corners of the country has stimulated the expansion of business throughout the hospitality chain, as demonstrated by Harus, the national leader in the amenities market. The company's sales grew 34% in the year, above the sector average.
Founded 27 years ago, the company offers products to meet the most demanding customers – in any segment. Its portfolio includes its own lines and recognized brands, such as L'Occitane, Costa Brazil, O Boticário, Vinotage and Davene, personalized items and exclusive fragrances, as well as vegan products.
Harus' general director, Luiz Roberto Magrin Filho, attributes last year's result to two factors. The first is precisely the positive result of the sector, which stimulated demand for products also in destinations other than traditional ones – a trend, also, for 2023.
He cites, for example, the states in the North of the country, whose tourist activity has been expanding in recent years, stimulated by a renewed search for ecotourism. The region, in fact, has increased its share of the company's revenue – and should reach a share of 25% in the next four years.
The second stimulus factor for Harus' growth in 2022, says Magrin, is Harus' investment in innovation and sustainability to keep its item offering always updated and in line with what the market expects.
In 2021, the company opened a modern factory in Franca (SP), in addition to new distributors around the country to continue offering the best logistics in the hospitality sector.
Harus has also renewed its own line of products, now all 100% is biodegradable, and has been gradually replacing plastic packaging for soaps and accessories with biodegradable paper (with certification issued by the Institute of Technological Research). The bottles, in turn, are produced with recycled PET or polyethylene with the Green Plastic seal – made from renewable vegetable raw materials, with a significantly lower environmental impact.
It also has a vegan 100% line, with products solely of plant origin, including a wooden comb, bamboo toothbrush and cotton swabs with cardboard rods, all packaged in certified vegetable paper. Furthermore, it introduced the Sólido line to the market, with 2-in-1 products (shampoo and conditioner) in bars, eliminating the use of plastic.
“We made new moves to meet the market’s demand for actions that reduce the use of plastic and the production of waste, contributing to more sustainable operations across the entire sector”, says Luiz Roberto Magrin Filho. Among them, he mentions the largest offer of dispensers in the Harus portfolio.
In formats ranging from 250 ml to 500 ml, they minimize waste, reduce environmental impact and guarantee cost savings between 30% and 60% for accommodation facilities.
This year, the general director of Harus predicts that growth will be made possible by the continuity of these contributions to innovation, in addition to the launch of new products and innovations in terms of packaging. The expectation is for an increase in revenue of at least 20%.
The company currently has more than 16,000 active customers, served in Brazil and Latin America, as well as countries such as the United States and Israel. The company has distributors in Franca, Fortaleza, São Luís, Porto Seguro, Recife, Brasília, Caldas Novas and Goiânia, a distribution center in Maceió – to serve the North and Northeast regions – and a branch in Assunção, Paraguay.
In addition to its own amenities and those developed exclusively for hotel chains, it also offers items in the accessories, electronics, bed and bath segments. With the Harus Food unit, the company has been supplying food products, developed in partnership with recognized brands, including Junior Alimentos, Flormel, Le Petit, Homemade, Ísis, Bauducco, Vigor, Caravelas, Lowçucar, Président, Cepêra and Billa.
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), L'Occitane and Costa Brasil.
In its 27-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including lines from Junior Alimentos, Flormel, Le Petit, Homemade, Ísis, Bauducco, Vigor, Caravelas, Lowçucar, Président, Cepêra and Billa.
More information: www.harus.ind.br | @harusoficial (Facebook, Instagram and LinkedIn)