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Partnership between Harus and Davene brings renowned beauty items to the amenities market

Oat Milk Line and hair products with Aloe Vera extract provide quality and tradition to the hospitality sector

São Paulo, October 2022 – Affective memory is one of the ways to add value to the service provided to the guest. With that in mind, the Harus and the Davene, a national company with 46 years of history, entered into a partnership to launch special amenities from the brand's established lines in the Brazilian market. The products bring tradition and quality to the hospitality sector, becoming an excellent differentiator for establishments in the segment.

“We decided to enter the amenities market with products that are part of Brazilian history. Nothing better than starting with our renowned lines that already have the quality approval of consumers. This launch is excellent for presenting our portfolio and strengthening relationships with consumers.”, says Manasha Morizono, Media Supervisor at Davene.

The amenities line Milk Oats, one of the first to use a food ingredient for skin care, includes liquid soap, vegetable soap and moisturizing lotion. Oat extract helps nourish and hydrate the skin. The products are available in individual packaging or dispensers – which reduces waste and contributes to reducing accommodation costs.

For hair, the novelty is the collection Beauty Davene, which uses high-performance natural ingredients, including Aloe Vera, a success in the beauty market for providing hydration and shine to the hair. The line, available in individual packaging or dispenser, includes the Aloe Beleza shampoo, whose formula is paraben-free and without added salt, and the Aloe Beleza conditioner, with avocado oil and shea butter.

The launch also brings the line La Flore La Fruta, which has liquid soaps with natural fragrances, such as apple, vanilla flower and passion fruit flower. One of the main characteristics of the products, which come in 500 ml bottles, is the creamy foam and the scent of hands and body.

“This partnership brings another option for Harus so that the hospitality sector can add value to its services and provide unique experiences to guests. We are happy with the opportunity to enable Davene to enter amenities, as it is a brand whose quality is nationally recognized”, says Luiz Roberto Magrin Filho, general director of Harus, a leading brand in the national market.

About Harus
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Costa Brasil.

In its 26-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the Júnior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis lines.
More information: | @harusoficial (Facebook, Instagram and LinkedIn)

Press information
2PRO Communication
Giuliana Vallone – [email protected]

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