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Harus expands its presence in the children's universe and announces an unprecedented partnership with Turma da Lilica at Equipotel

São Paulo, September 2023 – Harus, national leader in the amenities market, will enter the children's world once and for all. The company took advantage of its presence at Equipotel, in São Paulo, to announce an unprecedented partnership with Marisol S/A, bringing Turma da Lilica, the most desired brand in the segment in Brazil.
The line, which is in the development phase, will offer special products for the care of little ones, featuring the famous characters Lilica Ripilica, Tigor, Donna and Vito.

“We found in Harus a highly relevant partner with a positioning completely aligned with that of our brands – with a focus on innovation, with affection, care, quality and great prestige”, says Mario Paravisi, Director of Brands at Marisol – owner of Turma da Babs. “With this project, we will expand our reach and presence in a new market, bringing the brand even closer to Brazilian families.”

Created in 1991, Lilica Ripilica is a leader in the clothing, backpacks, back to school, glasses, and oral hygiene segments.

“According to Datafolha research, 65% of Brazilians are familiar with it, an impressive visibility. For Harus, it will be a fantastic opportunity to add another reference brand in the Brazilian market to our portfolio”, says Luiz Roberto Magrin Filho, general director of Harus.
Founded 27 years ago, the company offers products to meet the most demanding customers – in any segment. Its catalog includes its own lines and recognized brands, such as L'Occitane, O Boticário, Vinotage and Davene, personalized items and exclusive fragrances, as well as vegan products.

“We are attentive to partnerships with highly reputable brands that add value to accommodation facilities, providing positioning and sophistication. This will be one of our growth avenues for the coming years”, highlights Luís Fernando Gomes, commercial director at Harus.

The company also has the unit Harus Food, which currently offers a mix of hundreds of food products, in partnership with recognized brands. In addition, it has partnerships to offer products that meet all hospitality needs.

At Equipotel, the largest event in the hospitality sector in Latin America, this entire portfolio will be available to the fair's public. It will be held at Expo Center Norte, in São Paulo, until the 22nd.

Harus currently has more than 16,000 active customers, served in Brazil and Latin America, as well as countries such as the United States and Israel. Headquartered in Franca (SP), it has distributors in Fortaleza (CE), São Luís (MA), Porto Seguro (BA), Recife (PE), Parnamirim (RN), Brasília (DF), Caldas Novas, Goiânia (GO) and Montevideo (UY), in addition to a distribution center in Maceió (AL) and a branch in Assunção, Paraguay.

About Harus

Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), L'Occitane, Costa Brasil and Davene.

In more than 27 years of history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from Júnior Alimentos, Homemade, Ísis, Vigor, Bauducco, Le Petit, Lowçucar, Caravelas, Cepêra, Flormel, Président and Billa.

More information: www.harus.ind.br | @harusoficial (Facebook, Instagram and LinkedIn)

Press information:
2PRO Communication
Giuliana Vallone – [email protected]
Flavia Kurotori – [email protected]
(11) 97396-6613 | (11) 97672-9933

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