Hotel Collection unites French soul and Brazilian DNA in six hair care and bath products, in individual versions and dispensers, to add value to the hotel industry
São Paulo, October 2023 – Harus and Jacques Janine have teamed up to bring a luxury experience to hotels. The result is the Hotel Collection, made up of products that combine the excellence of the beauty services network with the manufacturing and distribution expertise of the leading brand in the Brazilian amenities market.
“This partnership comes to the market to serve the most demanding guests, who are always looking for new things and products that add value to their stay. Jacques Janine is widely known for the quality of its services and, now, we are taking part of this experience to the hotel industry”, says Luiz Roberto Magrin Filho, general director of Harus.
“We want to establish a deeper connection with our consumers through a differentiated experience in prestigious hotels. The union with Harus further increases the recognition and presence of Jacques Janine in the market”, highlights Halim Aidar Neto, president of BR Cosmetic, responsible for the brand.
The Hotel Collection has shampoo, conditioner, hair mask, body lotion, soap, liquid soap and bath salts, all biodegradable and paraben-free. The formulas and packaging were developed with the best on the market to adapt to the preferences of the hotel industry. The result is a line of French soul and Brazilian DNA.
All items are available in individual versions. The shampoo and conditioner also come with 60ml bottles and 250ml, 350ml and 500ml dispensers – which generate more savings for establishments and reduce packaging disposal. The bottles are produced with recycled PET or polyethylene with the Green Plastic seal.
The novelty was launched at Equipotel 2023 and approved by the event's visitors and, soon, more than 100 hotels will have the full line in their suites.
About Harus
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items.
From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), L'Occitane, Costa Brasil and Davene.
In more than 27 years of history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from Júnior Alimentos, Homemade, Ísis, Vigor, Bauducco, Le Petit, Lowçucar, Caravelas, Cepêra, Flormel, Président and Billa.
More information: www.harus.ind.br | @harusoficial (Facebook, Instagram and LinkedIn)
Press information:
2PRO Communication
Giuliana Vallone – [email protected]
Flavia Kurotori – [email protected]
(11) 97396-6613 | (11) 97672-9933
