Items from the Coconut Water, Sugarcane and Lemongrass lines will also be available in dispensers, a format that reduces packaging disposal
Harus and L'Occitane want to take national and foreign guests to discover Brazil. Together, the companies will provide hundreds of accommodation facilities in the country with three lines of special amenities, produced with natural extracts of Brazilian ingredients.
“Traveling is a unique moment, and L'Occitane au Brésil products help to make these experiences even more special. We want to provide new discoveries about Brazil and its flora for those who stay in inns, hotels and resorts in the country”, says Bruno Bettencourt, the brand's Marketing Director.
The launches are divided between three ingredients: Coconut Water, Sugar Cane and Lemongrass. The first range, aimed exclusively at the body, offers soaps and lotions for fresh, cozy hydration for the skin.
Products containing sugar cane are intended for hair care – shampoos and conditioners hydrate hair, leaving it with more movement and shine. The Capim-Limão line combines the best of both worlds: it offers items for hair and body care, in the brand's best-selling fragrance.
In addition to the traditional small 30 ml and 50 ml bottles, the products will now also be distributed in 500 ml dispensers – a format that reduces waste and disposal of packaging in the environment.
“Sustainability is an essential value for L'Occitane and guides our partnership with Harus – which also carries this concern at all stages of its production. The products also have a high degree of biodegradability and naturalness, bringing quality to the entire chain”, says Bettencourt.
“We found a great partner in L'Occitane, who, like Harus, believes in the potential of the Brazilian market and is investing in expanding its operations in the country” says Luiz Roberto Magrin Filho, general director of Harus. “I believe that this union will continue to bear fruit in the future, offering guests an experience of profound well-being and strengthening the resumption of tourism.”
L'Occitane au Brésil amenities are currently offered by several chains and accommodation facilities across the country, including: HPlus, L'Hotel, Intercity, Blue Tree, IL Campanario, Nobile, San Diego, Bourbon, Sheraton, Tauá, Rede Atlantica (Radisson, E-suites and Quality brands), Beach Park, Luzeiros, Mala Manso and Pousada Leão de Judá.
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About Harus
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Costa Brasil.
In its 25-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the lines from Júnior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis.
More information: www.harus.ind.br | @harusoficial (Facebook, Instagram and LinkedIn)
About the L'Occitane Group
The L'Occitane Group is a leading manufacturer and retailer of cosmetics and wellness products based on natural ingredients, with more than 3,400 points of sale in 90 countries. Global leader in the premium beauty market, the group offers high quality products, produced with cutting-edge technology and natural, traceable ingredients that respect the environment. Today, it has six brands: L'Occitane en Provence, L'Occitane au Brésil, Melvita, Erborian and LimeLife by Alcone and ELEMIS.
Press information
2PRO Communication
Giuliana Vallone – [email protected]
Teresa Silva – [email protected]
(11) 3030-9463 | 99228-7836
June/2021
