Company expands product offering with a sustainable and well-being bias, with an eye on the new needs of customers and hospitality managers in the post-pandemic
Well-being, sustainability, convenience. With an eye on meeting the demands of customers and managers in the hospitality sector, Harus Food has invested in new partnerships in recent months to offer the best products and services on the market.
The company, the Food division of Harus (national leader in amenities), supplies the main food service brands within the best time frame in the segment. Among them are Júnior Alimentos, Le Petit, Homemade, Ísis, Vigor, Bauducco, Lowçucar, Caravelas and Caeté.
Now, the healthy products from Flormel (which do not contain gluten, sugar and lactose), the French butter brand Président and ecologically responsible items from Billa (such as paper straws) are also part of the portfolio.
“At Harus Food, we conduct a constant research process to make changes to our product mix, always aiming to offer the best in quality and price to our customers”, says Luiz Roberto Magrin Filho, general director of Harus . “In addition, we saw new needs emerge during the pandemic, which we sought to meet promptly.”
Among the current demands, according to him, is the greater search for single-dose products, sustainable items and packaging, and new products that can be offered in minibars or self-service terminals.
“In addition to food, demand for cleaning and linen products has also increased,” says Magrin. As a result, Harus Food entered into partnerships with the brands Bettanin and Teka, now also available for ready delivery throughout Brazil.
The secret to meeting the specific needs of each customer, in the shortest delivery time, lies in Harus' decentralized logistics, which has distributors strategically located across the country – in Franca, Fortaleza, São Luís, Porto Seguro, Brasília and Caldas Novas. The company also has a distribution center in Maceió – to serve the North and Northeast regions – and a branch in Assunção, Paraguay.
The network allows customers to be served within 48 to 72 hours, thanks to the scheduled storage of goods. “This also reduces the cost of shipping for the customer, at a time of persistent logistics problems in the country and rising fuel prices,” says Magrin.
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Costa Brasil.
In its 26-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the Júnior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis lines.
More information: www.harus.ind.br | @harusoficial (Facebook, Instagram and LinkedIn)
Giuliana Vallone – [email protected]