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Body skincare trend reaches the amenities market in partnership between Harus and O Boticário

New launches by companies bring products for body and hair care that have multi-benefit active ingredients to the hospitality sector

São Paulo, November 2022 – The skincare routine (English term for skin care) has become a trend in Brazil thanks to the popularization of brands and content on the subject. And what began as a movement focused exclusively on facial skin has also expanded to body care.

Previously seen only as a SPA luxury, attention to the health and beauty of the skin today motivates the search for items with multi-benefit active ingredients. According to consultancy Mintel, in the United States, 33% of adults say they use body products more frequently than a year ago. And with an eye on this growth, the Harus and The boticario came together to bring body skincare to the hospitality sector, with the line Nativa SPA Quinoa.

The products contain quinoa oil, which has anti-aging effects, improves firmness and prevents the loss of skin elasticity. The ingredient has a high concentration of vitamin E, which has antioxidant action, and fatty acids, which contribute to nutrition and the improvement of the skin's protective barrier.

The striking fragrance contributes to a feeling of relaxation and well-being. The line includes deodorant firming lotion, shampoo and conditioner to promote a moment of self-care during the guest's stay. The products are vegan and available in 30 ml packaging.

“The partnership with renowned brands, such as O Boticário, allows the creation of amenities that meet the demands of the most demanding consumers. On the other hand, Harus is in direct contact with the hotel sector, which allows us to understand market demands”, says Luiz Roberto Magrin Filho, general director of Harus, a leading brand in the national amenities market.

Another new feature is the collection Take Care Well Cloud, whose aroma mixes fruity notes of apple and bergamot with the floral of peach blossom, forming a delicate and soft fragrance to promote guest comfort. The line includes antibacterial liquid soap, which cleans without drying, and deodorant moisturizing lotion.

“We are always with our partners looking for news and trends to add value to the hospitality sector. Every day we want to provide more relaxation, well-being and self-care to our guests”, says Magrin Filho.

About Harus
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments with its diverse line of personalized products and private brands, including Alma Brasil. The modern factory, located in the city of Franca (SP), has the capacity to produce soaps, shampoos, moisturizers, body oils and a multitude of other items. From packaging design to the final product, the company develops exclusive formulations for national and international icon brands, including O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Costa Brasil.

In its 26-year history, the company has expanded its business with products for the food and hotel sectors, through partner brands. Harus Food Service presents a diverse range of products, including the Júnior Alimentos, Le Petit, Bauducco, Homemade, Vigor and Isis lines.
More information: | @harusoficial (Facebook, Instagram and LinkedIn)

Press information
2PRO Communication
Giuliana Vallone – [email protected]

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