Day use is the English expression for “use for one day”, and its offer has become more frequent in the hotel industry. This is a daily rate in which the guest can enjoy all the hotel services – restaurant, swimming pool and other activities – for a shorter period than a conventional stay (in general, from 9am to 6pm) and without spending the night in the hotel. installations.
The concept emerged in Europe, in hotels close to airports, aiming to offer a rest option for those waiting for a flight or just visiting the city on business. Today, however, the option is available all over the world and has gained new audiences, such as families looking for leisure close to home and at lower costs than a full daily stay.
Advantages for the hotel industry
For the hotel sector, the main advantage of the model is to maintain movement during the low season or on weekdays. Day use, in fact, was one of the solutions adopted by establishments during the pandemic, with the offer of entertainment activities as an alternative for those who were isolated at home and looking for leisure in the city itself. The price charged varies from 40% to 70% for a common night, and availability depends on the hotel profile.
Furthermore, use for one day is an opportunity for businesses to attract and retain new customers. This is because if the customer stays for a few hours and likes the facilities, they can recommend them to other people or return to stay for a longer period, on a long holiday, for example.
And for guests?
For the guest, the advantage is precisely to take advantage of the facilities of an accommodation facility close to where they live without having to pay for a full night's stay. It's also the chance to enjoy access to all the attractions of an accommodation option on your wish list, such as Copacabana Palace, in Rio de Janeiro, or Club Med Trancoso, at a price that fits the client's budget.
Day use is also an alternative for those who are working from home and want a change of scenery. To do this, you need to remember to research whether the chosen establishment offers a good internet connection and sockets in common areas. In fact, the hotel industry also needs to adapt to this new reality and provide amenities to serve this public.
How to find good options?
Currently, there are specialized websites that list and allow day use reservations, such as DayUse, facilitating the search for leisure options and allowing the customer to find available alternatives on the desired date. It is also possible to search directly on the hosting websites.
It is worth remembering that the guest has access to all the services offered to customers who stay for a full night's stay, except, of course, the right to spend the night in the suite. Some commonly available services are:
- Pool
- Spa
- Jacuzzi
- Steam room
- Playroom
- Horseback riding and contact with animals, in the case of farm hotels
- Children Recreation
- Bar and restaurant
- Other activities such as open-air cinema and seasonal festivals (June Festival, for example).
Harus, a leading brand in the Brazilian amenities market, is present in all hospitality segments. We offer a diverse line of personalized and private label products, including a natural and vegan line, and supplies for aromatherapy and foot baths.
Consult us to find out more about our products and services! And, if you liked this content, share it with your contacts.
