Relaxation rituals are on the rise. Concern about well-being gained strength in 2020 due to the pandemic, however, it is a trend that is here to stay. With the resumption of tourism and business travel, the moments of self-care that began at home were transferred to other environments, such as hotel suites.
Started on social media, bathscaping is one of the movements that is easily taken outside the home, as it consists of transforming the bathroom into a refuge to make bathing as relaxing as possible. In addition to personal hygiene, this is a time to take care of yourself and disconnect from the stress of everyday life.
Currently, many hotels offer spa services, precisely because the well-being is motivating a new type of tourism. However, bathscaping provides a more intimate experience, promoting self-knowledge, and is more advantageous for those who have a routine without fixed schedules, as all it takes is a “getaway” to the bathroom to relax during the day, without the need to schedule an appointment. massage, for example.
Bathscaping in the hotel industry
It is up to the hospitality sector to provide tools that enable this movement. In fact, they can be a differentiator when the customer is choosing where to stay. Establishments whose suites have bathtubs come out ahead, but this does not mean that other hotels and inns will be left behind.
It is possible to create a welcoming environment through a quality shower, with good water pressure and that allows temperature adjustment. After all, hot baths are relaxing, while cold water is invigorating. Offering good towels, scented candles or a diffuser for essential oils, bath salts and even speakers for ambient music are some suggestions.
The choice of amenities It is one of the most important steps in creating an environment conducive to bathscaping. The aroma and texture of products can provide different sensations. Liquid soaps and moisturizers typically provide the best sensory experience.
Regarding aromas, hazelnut, cherry and cinnamon, for example, tend to be more relaxing, while aloe vera and fennel are more refreshing and have a revitalizing effect. So, the tip is to make options available so that the guest can choose according to the needs of the moment.
Harus, the leading brand in the amenities market in Brazil, has a wide catalog to provide the best experience for guests. There are options of soaps, shampoos, moisturizers, body oils, among other products with exclusive formulations for brands such as O Boticário, Vinotage (Grupo Família Valduga), KUR Cosméticos, L'Occitane and Davene.
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